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An ecommerce mobile app should aim at providing an immersive and unique experience that makes online shopping a much simpler and seamless process
Giant ecommerce companies are now focusing on improving end-user experience on mobile devices, providing a strong technology infrastructure via cutting-edge mobile applications.
Mobile comprises of 34% of all ecommerce transactions worldwide, and this figure is expected to grow to over 50% in 2016. What is more, 85% of consumers today prefer a mobile application over a mobile website. Clearly there are big opportunities here. The biggest challenge any ecommerce business faces is to stand out in the competition with a stunning and interactive app that engages and retains buyers at every level
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